Tip 2 — Title and Description
Once your talk is on YouTube, the title is what determines who clicks on it. Most speakers treat it as an afterthought.
Let's Talk StrategyThe Decision Happens Fast
A viewer scanning results makes a split-second decision based on the title alone. They're not reading descriptions yet. They're not clicking to find out more. They're skimming.
A vague title gives them no reason to choose yours over the next one. A specific title tells the right person instantly that this talk is for them — and tells everyone else it isn't, which is just as valuable.
The Difference a Title Makes
That's your title. Not a clever phrase. Not a summary of the event. A specific signal to the exact person you want in the audience.
The Description Is Where You Lock It In
Start with exactly who the talk is for and what they'll get from it. Pull in the right viewer and filter out the wrong one from the first line.
"This talk is for founders who..."
"If you've ever struggled with..."
Follow that with one sentence on why you're the person to be talking about it. Your background, your research, your experience.
Then add the terms your audience actually searches for. If your talk is about burnout in healthcare, phrases like "nurse burnout" or "healthcare mental health" should be in the description, not just a summary of the event.
Name exactly who this is for in the first sentence. It signals relevance immediately and tells the algorithm who to show it to.
One sentence. Your background, research, or experience that makes you the right person to speak on this topic.
Think about the words your ideal viewer types into YouTube. Those exact phrases belong in your description.
If the curator approves it. It doesn't need to be long. It needs to be specific and make it easy for the right people to find you.
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